Hugh Rovit

CEO of MISSION®, Former Board Member PlayPower and Brown Jordan

Hugh is a seasoned executive having been CEO of multiple PE-owned consumer businesses. He is currently CEO of MISSION®, the leader in innovative heat-relief cooling products, having joined the company in June 2022. Hugh was most recently CEO of S’well, a reusable water bottle and insulated products company, which he joined in February 2020. He previously was the CEO of Ellery Homestyles from 2013 until its sale in 2018, and the CEO of Sure Fit, from 2006 through 2012, a company that he led through two liquidity events. He is a current member of Board of Directors of Spectrum Brands and GSC Technologies and prior member of the Board of both PlayPower and Brown Jordan. Hugh received a B.A. from Dartmouth College and an M.B.A from Harvard Business School.